There are many definitions of Public
Relations; we see it as helping your organization/group
positively connect with your target audience.
That audience could be potential (and current)
employees, sponsors, contributors, or clients.
Media Relations is the outreach (or response)
to news media on your behalf. Media relations
is generally considered a part of (or function
within) a Public Relations campaign/effort.
Why would you need Public &
Media Relations? To increase the positive perception
of your organization among your target audience.
Developing positive name recognition with the
community, your employees, and among professional
peers increases the likelihood of positive reaction
(i.e. increased participation) to your event(s).
This recognition can be achieved before your event,
in conjunction with your event, or even after
your event. Our outreach and publicity efforts
will help to create a positive impression of your
organization with your target audience; we have
developed many media contacts, and innovative
ways of achieving the positive recognition of
your organization. After your event, we will reinforce
this recognition by emphasizing the event achievements
and participant satisfaction, thus laying the
groundwork for your next successful event.
We will work with you identify
your objectives and get to know your target audience.
Taking into account your organizations mission/goals
and your audience, we will develop a written public
relations plan that includes media outreach. We
put your plan into action by using media relationships
we have developed during our many years in the
industry. We do not rely on form or canned media
releases; our creative staff develops something
dynamic for each client. Remember, a little positive
publicity and positive public image can go a long
In addition to Public & Media
Relations, we can also help market your event,
please see the Marketing
page of our website.
D.R. Roberts Event Management today to see
how we can help raise your organizations visibility.
The Doctor is in!