Simply put, marketing is promoting
your event. Using the media relationships developed
over 10 years and innovative thinking; we will
design a dynamic marketing plan to maximize attendance
at your event. The methods used depend on the
type of event and the audience that you are targeting.
We have creatively marketed several types of events.
For fundraisers, sporting events, corporate events
we specialize in marketing through creative "take-aways."
If your audience takes something away with them
(grab bag, presentation materials, items with
your logo), it creates positive reinforcement
and increases the likelihood of attendance at
targets diverse groups of people who comprise
the "urban audience." this audience
is not defined by race or ethnicity, but more
by a shared interest in the aspects or features
of urban culture. Once overlooked, this market
segment is now growing in size and disposable
income and becoming the target of many business
segments. True, general marketing reaches this
group. However, a target marketing effort that
incorporates their interests could be more effective.
Your event may just have an untapped audience
in this market. The Event Doctor has planned many
events (see our Client
List) that included specialized marketing
targeted to this group, as well as general marketing
plan your event, contact D.R. Roberts Event
The Doctor is in!